![]() ![]() Comedy videos and musical performances turned out to be the most popular and the most frequent categories among both male and female performers. Content analysis was applied as the main research technique. But does the content on mobile short video platforms differ that much too? The content of 1,000 videos on TikTok as a prominent representative of mobile short video sharing social media services was analyzed to find out which content is common and popular on TikTok. The content on YouTube varies greatly in topic: from music and toys to science and technologies, from computer games and cooking to education and politics. One of such applications is TikTok, probably the most talked-of video sharing platform of 2019, similar to its twin service for the Chinese market, called Douyin. ![]() With growing popularity of mobile phones, mobile only short video sharing social media applications appeared on the market. According to Alexa’s ranking of the top 500 sites on the web, YouTube takes the second place, demonstrating the importance of online services focused on sharing of short self-shot videos. ![]()
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